Orewa

Orewa was an American company that specialized in producing power tools, construction equipment, industrial power systems, and other specialty tools and hardware. The company was founded in 1974 in Los Angeles, California by business partners Richard Atkins, John Murrel, and Adam Hector.

History
Childhood friends Richard Atkins and John Murrel had previously undertaken several business ventures in their hometown of Chicago, Illinois with varying levels of success, and by 1970 had enough money to travel to San Fransisco, California where they intended to join three of Murrel's acquaintances in entering the semiconductor industry, which had a growing prominence in what would later become Silicon Valley. Soon after they arrived, however, the plan fell apart, and the group disbanded. Distraught, the two remained in Southern California for some time, when a friend told them of a man he knew that was looking for business partners for a tool and hardware company he was starting. Adam Hector, an ex-Fairchild Semiconductor employee, was planning on wedging his way into the supply chain that produced the tools and material used in the semiconductor businesses. The three set up the business in San Fransisco in 1974, but soon moved to a larger location in Los Angeles. The name Orewa came from Hector's home town of Orewa, New Zealand.

Brands and assets owned by Orewa include:
 * Baton Rouge - Soldering irons and related accessories
 * 10TECH - Line of modular PLCs